Break the tea-dium (try something new)
  • Break the tea-dium
    Try something new
  • I chose to use this payoff to represent the idea of "change your routine. Try something new in your life". Try meeting new people, new cultures.
    To enforce the concept I put some different types of tea from all over the world, inspired by the melting pot of cultures in London.
    I also wanted to use"the grind" because is a phrase used to describe the tedium of commuting in London every day.
    Special thanks to Luca, Byron, and Yuriko.
Description
I chose to use this payoff to represent the idea of "change your routine. Try something new in your life". Try meeting new people, new cultures.
To enforce the concept I put some different types of tea from all over the world, inspired by the melting pot of cultures in London.
I also wanted to use"the grind" because is a phrase used to describe the tedium of commuting in London every day.
Special thanks to Luca, Byron, and Yuriko.
Fields
Illustration, Motion Graphics
Date
2011